Promotion Adjustment for BRAVIA 40V

In order to enhance the sales momentum of 40V200, we are going to offer an additional giveaway option for 40V200:

Effective Date: 26/May

Additional Package for KLV-40V200A

Model: KLV-40V200A
SRP: HK$19,800
Bundling options:

(A)
$1,000 Park’N Shop Cash Coupon
AND
(B)
Free Sony Ericsson W610i (Black Color) (Worth HK$2,680) *NEW*
or
Add HK$800 for S-Force Pro 2.1ch. Home Theatre DAV-X1 (Worth HK$4,990)
or
Free 160GB HDD DVDR – RDR-HX720 (worth HK$3,490)
or
Free Wall Mount Bracket – SU-WL53L

Price Adjustment for 46X

New price and promotion update!!
Effective Date : 5-May

SRP Adjustment for
KLV-46X200/250A

KLV-46X200A
New SRP: HK$37,800
Original : HK$40,800 (HK$3K Reduction)
KLV-46X250A
New SRP: HK$38,800
Original : HK$41,800 (HK$3K Reduction)

Bundling options:

Add HK$800 to buy BRAVIA 32" LCD TV
KLV-32S200A (worth: $9,800)
or
BRAVIA 26" LCD TV – KLV-26S200A
or
Wall Mount Bracket – SU-WL53L

* Remark:
KLV-26S200A/B (black color version) is discontinued.

Price Adjustment for 32V and New Promotion for 40V

We would like to adjust the price of 32V and add premium of 40V in order to combat against competitor aggressive actions on verbal price.
Effective Date – 28 Apr 2007

Price Adjustment for 32V

Model: KLV-32V200
New SRP: HK$10,800
Original Price: HK$12,800 (HK$2K Reduction)

Bundling item*:
160GB HDD DVDR – RDR-HX720
OR
Wall Mount Bracket – SU-WL53L

* $1000 Park’n Shop Coupon is stopped.

Giveaway $1000 Park’N Shop Coupons for 40V

Model: KLV-40V200A
SRP: HK$19,800

Bundling item*:
A. Free $1000 Park’N Shop Coupon
AND
B. Add HK$800 to buy S-Force Pro 2.1 ch Home Theatre System- DAV-X1 (worth: $4,990) * Additional Option *
OR
Free 160GB HDD DVDR – RDR-HX720
OR
Free Wall Mount Bracket – SU-WL53L

$1,000 Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong or Sony Style Mongkok.
Customers are required to bring along the original invoice and S/N bar code. Kindly follow the usual redemption mechanism.

Price-Promotion Adjustment for 40V, 46X & 52X

New price and promotion update!!
Effective Date : 14-Apr

SRP-Promotion Adjustment
for KLV-40V200A

New SRP: HK$19,800
Original : HK$21,800 (HK$2K Reduction)

Bundling options:

Add HK$800 for S-Force Pro 2.1 ch Home Theatre System
DAV-X1 (worth: $4,990) * new option *
or
160GB HDD DVDR – RDR-HX720
or
Wall Mount Bracket – SU-WL53L

New Bundling Option
for 52X/46X200/250A

We would like to offer new bundling option - 32S Upgrade Package - for customers!!

Add HK$800 for KLV-32S200A (worth HK$9800!!)

• KLV-52/46X200A > Add HK$800 > Get KLV-32S200A (Sliver)
  
• KLV-52/46X250A > Add HK$800 > Get KLV-32S200A/B (Black)
  

i.e.: Promotion offer is

Add $800 for 32S
or
BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Wall Mount Bracket

Delicious? I think so!!

Price/Promotion Adjustments for BRAVIA 46X, 40S & 32V

LCD market is tough. It is another adjustments on price-promotion for BRAVIA series (3 models)
Effective Date: 16/Mar/2007

Price Adjustment for 46X

KLV-46X200A
New SRP: HK$40,800
Original: HK$42,800 (HK$2K Reduction)

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Wall Mount Bracket

* Remark: No DAV-FXG9K option from now on.

KLV-46X250A (Piano Finishing Ver.)
New SRP: HK$41,800
Original: HK$43,800 (HK$2K Reduction)

Channels:

• Broadway, Chung Yuen, AV Life, Joyce Hint and Sony Channels

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A/B (Black Version)
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Black Version)
or
Wall Mount Bracket

* Remark: No DAV-FXG9K option from now on.

Price Adjustment for 40S

KLV-40S200A
New SRP: HK$16,800
Original: HK$18,800 (HK$2K Reduction)

Bundling item*:

160GB HDD-DVD Recorder - RDR-HX720
or
Oregon Scientific 輕觸式數碼無線電話
or
Wall Mount Bracket

* Remark: HK$1000 Park 'N' Shop coupon is ended from now on.

KLV-40S200A/B (Black Cool Version)
New SRP: HK$16,800
Original: HK$18,800 (HK$2K Reduction)

Bundling item*:

160GB HDD-DVD Recorder - RDR-HX720
or
Oregon Scientific 輕觸式數碼無線電話
or
8" BRAVIA Qee Bear + Wall Mount Bracket

* Remark:

• No HK$1000 Park 'N' Shop coupon from now on.

New End-User Incentive for 32V
~ $1000 Coupon!! ~

KLV-32V200A
SRP: HK$12,800

Bundling item*:

(1):
HK$1,000 Park 'N' Shop Coupon #Redeemable in SSHK#

(2):
160GB HDD-DVD Recorder - RDR-HX720
or
Wall Mount Bracket

Take Note: New wall mount bracket now. See details here.

Cut Off DAV-FXG9K Bundling Option for BRAVIA 52/46X

Since inventory storage of FXG9K (good sale responses!!), we have no choice but discontinue this option for promotion of both 52X and 46X.
Effective Date: 15/Mar/2007

Bundling item after update:

BRAVIA 26” LCD TV- KLV-26S200A (Silver for X-silver; Black for X-piano-ver.)
or
Wall Mount Bracket

Additional option for Sony Channels:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)

New Wallmount Brackets for BRAVIA

We would like to change model of wallmount as below:

• SU-WL51 (for 40" and up) > Discontinue
• SU-WL31 (for 26" and 32") > Discontinue

Substitute wallmount bracket model:

• Model: SU-WL53L *new model*
  
• Packing: Sony Original Packing
• SRP: HK$1,480 (Delivery and On-site installation service are included)
• Country of Origin: China
• Compatibility: BRAVIA 32" and up (Compare to WL51, 32" is supported now!!)
  

For 26", we will use 32 INCH WM (BUNDLING). It is the promotion bundling item for 32S, as you know.

• Model: 32 INCH WM (BUNDLING)
• Packing: 3rd Party Packing
• SRP: HK$980 (Delivery and On-site installation service are included)
• Country of Origin: China
• Compatibility: BRAVIA 26"
• * Important: 32S is bundling this wall mount option (no change)
  

I saw that the mechanism of the new wallmount is different with previous one. Hopefully you can handle it during Roadshow setup!!

Effective Date: 15/Mar/2007

Price Adjustment of BRAVIA X-Series 52" LCD TV

To benchmark our friendly brands, it is essential to take the step of price reduction.
Effective Date: 9/Mar/2007

KLV-52X200A
New Price: HK$79,800
Original : HK$89,800 (HK$10K Reduction!!)

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

* Remark: No DAV-X1 option from now on.

KLV-52X250A
(Piano Finishing Ver.)
New Price: HK$80,800
Original : HK$90,800 (HK$10K Reduction!!)
Channels:

• Broadway, Chung Yuen, AV Life, Joyce Hint and Sony Channels

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A/B (Black Version)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Black Version)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

* Remark: No DAV-X1 option from now on.

* Remark: All bundling items are delivered by Dealer

Latest Changes of Price Promotion for HEG (AV) Products

After BRAVIA Month, the following promotion goes to an end already:

• BRAVIA Month Premium for X/V/S-Series, DAV and Hi-Fi
• HX720 bundling option for 32S-Silver/Black
• BRAVIA Theatre Big Fun Promotion (Coupon Rebate)

FYI, please be informed that SSHK Packages will be extended:

• X-Series + $ = Get a PS3
• 40X Free Bezel (While or Black)

A separate mail is sent to you (AV promoters). Kindly go to check it out!

Price and Promotion Adjustment for BRAVIA S200-Series

~~ New Promotion Package for KLV-32S200A & KLV-32S200A/B ~~

Based on our previous over-whelming customer response on premium-upgrade promotion for 32S (both colours) during the BRAVIA Theatre roadshow period, we would be very grateful to announce the following promotion package:

Applicable Models: KLV-32S200A & KLV-32S200A/B
SRP (HK$): HK$9,800
New Bundling Option:

• BRAVIA Cube Calendar (Worth $180) And
• 160GB HDD/DVD Recorder RDR-HX720 (Worth $3,490)

* Applicable Period: 8th to 17th Feb 2007 *

While for other bundling options would still remain available for customers' choice.

~~ Price Reduction for KLV-46S200A ~~

Chinese New Year is coming and we cannot waste this golden time to sell all models of our LCD TV. Therefore, we are pleased to announce another special offer – a price adjustment on 46S200A to push the sales on this model:

Original Price: HK$28,800
New Price: HK$24,800 (HK$4000 Price Reduction!!)

Bundling Items:

• BRAVIA Calendar (BRAVIA Month Promotion) And;
• DAV-FXG9K or Wallmount SU-WL51

* Applicable Period: 9th to 17th Feb 2007 *

BRAVIA x M&M Promotion Campaign

Our ultimate picture technology "Live Color Creation" with "WCG 2nd Gen" brings our customers a rich and true colour screen.

To promote this message, we are grad to launch BRAVIA x M&M Promotion Campaign.

Customers are welcome to SSHK to count how many M&M inside our BRAVIA X. The grand prize is a 40X!!

Notice that this dummy BRAVIA was placed in last BRAVIA Theatre Roadshow. As I saw, it is pop in the venue!

* click the picture to see the details, or go to:
http://www.sonystyle.com.hk/ss/campaign/bravia_mms/

BRAVIA X Exclusive Packages via Sony Style - Special Price for PS3 and Free Color Bezel

# Special Price for PS3 #

We actually have launched two special exclusive packages which Sony Style Channel has these exclusive offers. Here is the detail:

Customers who purchase BRAVIA X-series from Sony Style Channel can have a special price to buy PlayStation 3

• BRAVIA X-series 52”/46” + $980 for PlayStation 3
• BRAVIA X-series 40” + $1800 for PlayStation 3

BRAVIA X-series 52”/46” includes KLV-52X250A, KLV-52X200A, KLV-46X250A and KLV-46X200A. BRAVIA X-series 40” includes KLV-40X250A and KLV-40X200A.

*PlayStation 3 – Console 60Gb + 1 Game Pad + 3 selected Games

# Free Color Bezel for 40X #

Customers who purchase BRAVIA X-series 40” LCD TV can have one more free premium – Color Bezel (Black or White)

Updated Bundling Items:
(A) Odm Watch - Orange And
(B) Color Bezel (Either White or Black) And
(C) Free DAV-X1 or RDR-HX720 or SU-WL51

Effective Period – 26th Jan, 2007 – 17th Feb, 2007
Only Exclusive via Sony Style Channel

BRAVIA LCD TV Price and Bundling Adjustment

We need to be aggressive to meet the peak season of Chinese New Year. Please see the following price/promotion adjustments.
*Effective from 26/Jan/2007

##X-Series 46" Price Adjustment##

46X250 (Black Piano)
New Price HK$43,800 ($3000 reduction!!)
Keep existing promotion: KLV-26S200A ; or DAV-FXG9K ; or W.M.(WL51)

46X200
New Price HK$42,800 ($3000 reduction!!)
Keep existing promotion: KLV-26S200A ; or DAV-FXG9K ; or W.M.(WL51)

## Piano Finishing Upgrade Bundling ##

One more bundling option for purchasing 52”/46” BRAVIA X-series Piano Finish Version:
52X250 and 46X250: Originally only bundle 26S normal version, now we will offer 26S Black addtional option!!
52X250
(A) Oregon Touch Phone OS1820 And
(B) Free KLV-26S200A/B or KLV26S200A or DAV-FXG9K or DAV-X1 or SU-WL51
46X250
(A) Oregon Touch Phone OS1820 And
(B) Free KLV-26S200A/B or KLV26S200A or DAV-FXG9K or DAV-X1 or SU-WL51

## S-Series Upgrade Bundling Packages ##

46S
More Premium Option:
DAV-FXG9K or ; *NEW*
Oregon Scientific 輕觸式數碼無線電話 ; or
DVP-NS76H ; or
W.M. (PW2)
Keep Pricing HK$28,800

40S
More Premium Option:
(1) $1000 Park’N Shop Cash Coupon ; AND
(2)
RDR-HX720 ; or *NEW*
Oregon Scientific 輕觸式數碼無線電話 ; or
DVP-NS76H ; or
W.M.
Keep Pricing HK$18,800

40S/B (Black Version)
More Premium Option:
(1) $1000 Park’N Shop Cash Coupon ; AND
(2)
RDR-HX720 ; or *NEW*
Oregon Scientific 輕觸式數碼無線電話 ; or
限量版BRAVIA 酷黑魂Qee熊 8” figure ; plus W.M.
Keep Pricing HK$18,800

Don't forget to promote our BRAVIA Theatre Big Fun Sales Promotion to our customers.
It will help to push more 5.1 DAV for us. Thank you.

BRAVIA x PS3 Joint Promotion (SSHK Exclusive)

We have new Joint Promotion with PS3 product team as below information:

BRAVIA x PS3 Promotion:
Customer who buy
52X250/X200 or 46X250/X200
Add $980 only
Free PlayStation 3 (includes 60GB console with 3 games)

Customer who buy
40X250/X200
Add HK$1,800 only
Free PlayStation 3 (includes 60GB console with 3 games)

SSHK Exclusive Only!

Official Launch of BRAVIA X-Series Piano Version

The X250 series Piano Finishing will be officially launched on 13/Jan and displayed to market from 13th Jan 07 onwards.

*** Update: Exclusive in Broadway, Chung Yuen, AV Life, Joyce Hints, Sony Shops, On-line and Contact Centre ***

The reason of early launch is that we have arranged inventory arrived already. So, customers do not need to wait (as original pre-sales campaign) and now they can get inventory delivery faster! What a great news! :)

----- KLV-52X250A -----	----- HK$90,800 -----	Free KLV-26S200A ; or DAV-FXG9K ; or DAV-X1 ; or W.M.(WL51)
----- KLV-46X250A -----	----- HK$46,800 -----	Free KLV-26S200A ; or DAV-FXG9K ; or W.M.(WL51)
----- KLV-40X250A -----	----- HK$33,800 -----	Free DAV-X1 ; or RDR-HX720 or W.M. (PW2)

BRAVIA Month Promotion:

• Free Oregon Scientific 輕觸式數碼無線電話OS1820 價值$1,198

Please be noticed that:

1. The Bezel of Piano finish version of X-series (X250A) LCD TV is not changeable.
2. The specification of Piano finish version of X-series (X250A) LCD TV is the same as Original X-series (X200A) LCD TV’s.

Reference: Click here

New Premium Packages of BRAVIA S-Series Black Version

Effective Date: 27th DEC '06 – 17th FEB '07
Channel: Sony Shops, On-line and Contact Centre and Selected Dealers

KLV-40S200A/B
A: $1000 Park and Shop coupons
B: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. Original adjustable-angle Wall Mount (Made-in Japan) SU-PW2 plus BRAVIA 8” Qee Bear (Black), total worth $2,170 *now.free.both*

KLV-32S200A/B

A: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. 3rd Party Wall Mount plus BRAVIA 8” Qee Bear (Black), total worth $1,830 *now.free.both* or;
3. DVP-DS76H DVD Player $1,480 *new.option*

Remark :
I. The bundling items (including BRAVIA 8” Qee Bear black) are delivered by dealer.
II. $1,000 Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong OR Sony Style Mongkok. Customers are required to bring along the original invoice and S/N bar code.

RDR-HX1020 250GB HDMI-HDD Recorder Launching

250GB HDMI-HDD Recorder RDR-HX1020 is launched today.
SRP: HK$5,290
Promotion: Free 2M HDMI Cable (worth $350) until 17 Feb

Product Characteristics

• 250GB 硬碟機元件 (HDD) ，最長錄影時間長達387小時
• 內置USB介面連接，直接播放USB裝置內的音樂或數碼相片，或者將音樂和數碼相片傳送到硬碟中儲存，更可將這些音樂和數碼相片從硬碟燒錄至DVD，方便分享或收藏
• 硬碟儲存最多達13GB的多媒體內容，包括2,500張JEPG相片及3,000首MP3歌曲
• 「New Photomovie」功能令欣賞相片更添樂趣，根據所選的主題加入圖案及音樂
• 內置HDMI視頻訊號倍線功能, 倍增標準的視頻訊號480i及576i至高解像的視頻訊
• 兼容雙DVD ± R/RW及DVD+R DL(雙層) 錄播功能
• 高質素錄影: 獨有的HQ+ 錄影模式，以每秒15MB進行高質素及高速率數據編碼(一般: 每秒9 MB) ，確保高質素錄影

More Information: Detailed Spec.

Remember we have another HDMI-HDD Recorders, RDR-HX820 (160GB) for individual sales in mass channels. (HX820 Spec.)

BRAVIA X-series Piano Finish Version - Pre-Sale Campaign

We have launched a pre-sale campaign for BRAVIA X-series Piano Finish version. It is a special model of X-series LCD TV which is a high-end, elegant and privilege model to match customer’s luxury home décor.

Model & SRP:

• KLV-52X250A (52") HK$90,800
• KLV-46X250A (46") HK$46,800
• KLV-40X250A (40") HK$33,800

Period: 21/Dec/06 – 14/Jan/07
Delivery for Pre-sales Order: 15 Jan onwards
Channel: Sony Shops, On-line and Contact Centre

Pre-Sales Promotion Premium

(Total worth HK$2,960)

	Plus
Limited Japan-edition Howl's Moving Castle Figure (0.3m height!!)	Plus	8" height BRAVIA Qee Bear Figure (Black)

Pre-sales Bundling Items
KLV-52X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
4, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-46X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-40X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
2, Free 160GB HDD DVDR Recorder – RDR-HX720, worth HK$3,490 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-PW2, worth HK$1,490

Please be noticed that:

1. The Bezel of Piano finish version of X-series (X250A) LCD TV is not changeable.
2. The specification of Piano finish version of X-series (X250A) LCD TV is the same as Original X-series (X200A) LCD TV’s.

eDM Refer To:

DAV-DZ520K [DCAC 5.1 Karaoke-DVD Home Theatre System] Launching

We have launched a new 5.1 DAV, DCAC 5.1 Karaoke-DVD Home Theatre System:
You can recognize it via 2-satellite/2-tall-boy non-wireless 5.1 home theatre system.

Product Characteristics:

• Sony研發的「數碼影院自動調校-銅級」(Digital Cinema Auto Calibration)能於短時間內依照您的聆聽環境而自動地量度及調節揚聲器的設定，自動調校及設立音場
• 7種揚聲器定位設定既適合不同形狀的空間，亦能獲得最佳的環繞聲效果
• 前置輸入的個人隨身音響增強器功能，可接駁手提音響播放機，提升音樂娛樂享受
• 獨有S-Master全數碼放大器，能夠傳遞近乎原音及震撼的聲效
• 功率輸出：142瓦x 5 + 140瓦 x 1，共850瓦 (RMS 10% THD)
• 具備卡拉OK功能，麥克風輸入 x 2

Exclusive Channel: SSHK & BROADWAY only
SRP: HK$3,180

Update on BRAVIA Theatre BIG FUN Sales Promotion @ BRAVIA Month Purchase 32" or above BRAVIA + DZ520K > Get HK$150 Park'N' Shop coupons

Price Adjustment for KLV-52X200A

SRP of BRAIVA 52" Full HD LCD TV, KLV-52X200A have been adjusted from HK$99,800 to HK$89,800.

Effective Date – 16th DEC ’06

Besides, customers can get the 26” BRAVIA KLV-26S200A for FREE (Previously, customers need to pay extra HK$1,800) as one of the bundling option. While for other bundling options of Home Theatre System FXG9K OR Wall Mount SU-WL51 would remain unchanged, i.e.:
Free 26S200 ; or FXG9K ; or X1 ; or Wall Mount

I will summarize the new promotion package when all things are already (with photos!!). Stay tune...