New Wallmount Brackets for BRAVIA

We would like to change model of wallmount as below:

• SU-WL51 (for 40" and up) > Discontinue
• SU-WL31 (for 26" and 32") > Discontinue

Substitute wallmount bracket model:

• Model: SU-WL53L *new model*
  
• Packing: Sony Original Packing
• SRP: HK$1,480 (Delivery and On-site installation service are included)
• Country of Origin: China
• Compatibility: BRAVIA 32" and up (Compare to WL51, 32" is supported now!!)
  

For 26", we will use 32 INCH WM (BUNDLING). It is the promotion bundling item for 32S, as you know.

• Model: 32 INCH WM (BUNDLING)
• Packing: 3rd Party Packing
• SRP: HK$980 (Delivery and On-site installation service are included)
• Country of Origin: China
• Compatibility: BRAVIA 26"
• * Important: 32S is bundling this wall mount option (no change)
  

I saw that the mechanism of the new wallmount is different with previous one. Hopefully you can handle it during Roadshow setup!!

Effective Date: 15/Mar/2007

Price Adjustment of BRAVIA X-Series 52" LCD TV

To benchmark our friendly brands, it is essential to take the step of price reduction.
Effective Date: 9/Mar/2007

KLV-52X200A
New Price: HK$79,800
Original : HK$89,800 (HK$10K Reduction!!)

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Silver)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

* Remark: No DAV-X1 option from now on.

KLV-52X250A
(Piano Finishing Ver.)
New Price: HK$80,800
Original : HK$90,800 (HK$10K Reduction!!)
Channels:

• Broadway, Chung Yuen, AV Life, Joyce Hint and Sony Channels

Bundling item*:

BRAVIA 26” LCD TV- KLV-26S200A/B (Black Version)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

Special offer for Sony Channels*:

Add $980 to purchase PS3 package (Console + 3 sets selected game software)
or
BRAVIA 26” LCD TV- KLV-26S200A (Black Version)
or
Home Theatre System – DAV-FXG9K
or
Wall Mount Bracket

* Remark: No DAV-X1 option from now on.

* Remark: All bundling items are delivered by Dealer

Official Launch of DAV-DZ150K Home Theatre System and Discon. of DAV-DZ120K

We have launched the 1st FY07 Home Theatre System ~ DAV-DZ150K:

DAV-DZ150K
1st Wireless-Ready Entry-Level 5.1ch Home Theatre System in market
(Successor of DAV-DZ120K)

Key Selling Points:

• 首部入門級家庭影院可支援無線傳送裝置
• 配合〝S-DIAT無干擾〞全數碼無壓縮紅外線傳送技術(後置揚聲器)
• Sony研發的DCAC 「自動音埸調校 – 銅級」(Digital Cinema Auto Calibration)
• 獨有S-Master全數碼放大器，能夠傳遞近乎原音及震撼的聲效
• 功率輸出：142瓦x 5 + 140瓦 x 1，共850瓦(RMS 10% THD)
• 具備升級版全卡拉OK功能，內置演唱者評分功能和拍掌讚賞效果

Included in Package:

• FREE Speaker Stand (WS-F1)
• FREE Installation Service

SRP: HK$2,480
Launch Date: 9/Mar/2007

Stocks are in warehouse NOW!

~ Optional Accessory ~ Wireless Kit for DAV-DZ150K Model#: WAHT-S1 Key Selling Points: Plug-&-Play Wireless Kit for DZ150K to form the wireless 5.1ch HTS SRP: HK$880 * Need to order in advance *

Discontinue of DAV-DZ120K
Since new product is launched, the previous entry level DAV system - DAV-DZ120K is discontinued, pls. Kindly inform the releavant parties accordingly.

Official Launch of DVP-NS57P DVD Player and Discon. of NS51P

We have launched the 1st FY07 DVD Player ~ DVP-NS57P:

DVP-NS57P
(Successor of DVP-NS51P)

Upgrades:

• 1.5x Fast / Slow Playback with sound
• Trendy and Home Decor Design
• Improved Dimensions Form Factor (W x H x D): 430 x 43 x 207mm ; Weight: 1.7Kg
  

SRP: HK$680
Launch Date: 9/Mar/2007

Stocks are in warehouse NOW!

Discontinue of DVP-NS51P
Since new product is launched, the basic progressive DVD player - DVP-NS51P is discontinued, pls. Kindly inform the releavant parties accordingly.

Latest Changes of Price Promotion for HEG (AV) Products

After BRAVIA Month, the following promotion goes to an end already:

• BRAVIA Month Premium for X/V/S-Series, DAV and Hi-Fi
• HX720 bundling option for 32S-Silver/Black
• BRAVIA Theatre Big Fun Promotion (Coupon Rebate)

FYI, please be informed that SSHK Packages will be extended:

• X-Series + $ = Get a PS3
• 40X Free Bezel (While or Black)

A separate mail is sent to you (AV promoters). Kindly go to check it out!

Price and Promotion Adjustment for BRAVIA S200-Series

~~ New Promotion Package for KLV-32S200A & KLV-32S200A/B ~~

Based on our previous over-whelming customer response on premium-upgrade promotion for 32S (both colours) during the BRAVIA Theatre roadshow period, we would be very grateful to announce the following promotion package:

Applicable Models: KLV-32S200A & KLV-32S200A/B
SRP (HK$): HK$9,800
New Bundling Option:

• BRAVIA Cube Calendar (Worth $180) And
• 160GB HDD/DVD Recorder RDR-HX720 (Worth $3,490)

* Applicable Period: 8th to 17th Feb 2007 *

While for other bundling options would still remain available for customers' choice.

~~ Price Reduction for KLV-46S200A ~~

Chinese New Year is coming and we cannot waste this golden time to sell all models of our LCD TV. Therefore, we are pleased to announce another special offer – a price adjustment on 46S200A to push the sales on this model:

Original Price: HK$28,800
New Price: HK$24,800 (HK$4000 Price Reduction!!)

Bundling Items:

• BRAVIA Calendar (BRAVIA Month Promotion) And;
• DAV-FXG9K or Wallmount SU-WL51

* Applicable Period: 9th to 17th Feb 2007 *

BRAVIA x M&M Promotion Campaign

Our ultimate picture technology "Live Color Creation" with "WCG 2nd Gen" brings our customers a rich and true colour screen.

To promote this message, we are grad to launch BRAVIA x M&M Promotion Campaign.

Customers are welcome to SSHK to count how many M&M inside our BRAVIA X. The grand prize is a 40X!!

Notice that this dummy BRAVIA was placed in last BRAVIA Theatre Roadshow. As I saw, it is pop in the venue!

* click the picture to see the details, or go to:
http://www.sonystyle.com.hk/ss/campaign/bravia_mms/