BRAVIA X-Series Designer Story

When user switches on our BRAVIA X, s/he can enjoy the best picture quality, because it equips with our unique and ultimate technologies, i.e. Full HD Panel, Live Colour Creation and BRAVIA ENGINE.

When the user switches off our BRAVIA X, s/he still can enjoy his/er life at home and feel more comfortable, because its Floating Design is the value-added home decor gadget!!

Well.... It's Sony!! And that's the point of "Like No Other".

Price Adjustment for 4 BRAVIA Models

1) Upgrade bundling package for KLV-46X200A

SRP: HK$45,800
Bundling item*:
(A): o.d.m. colourful smart watch – DD99A Jelly Mysterious V series- designated colour (images attached), worth HK$650 And
(B):
1, Free BRAVIA 26” LCD TV – KLV-26S200A, worth HK$8,800 (Original: Add $1800 to purchase 26S200A) Or
2, Free 5.1 Home Theatre System – DAV-FXG9K, worth HK$7,980 Or
3, Free Original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1680

2) SRP Price Adjustment for KLV-40X200A

New Price: HK$32,800 (Original : HK$35,800)
Bundling item*: Keep existing item –
(A) o.d.m watch And
(B) Add $800 to purchase DAV-X1 or Free 250GB HDD DVDR RDR-HX720 or Wall Mount

3) SRP Price Adjustment for KLV-40V200A

New Price: HK$21,800 (Original : HK$23,800)
Bundling item*: Keep existing item -
Free 250GB HDD DVDR RDR-HX720 or Wall Mount

4) SRP Price Adjustment for KLV-40S200A

New Price: HK$18,800 (Original : HK$20,800)
Bundling item*: Keep existing item -
Free HDMI DVDP – DVP-NS76H or Wall Mount

5) SRP Price Adjustment for KLV-26S200A

New Price: HK$7,800 (Original : HK$8,800)
Bundling item*: Keep existing item -
Free DVDP – DVP-NS61P

* (All bundling items are delivered by “Dealer”)

The mentioned upgrade bundling package and price adjustments all are effective from 25th November 2006

Cars (反斗車王) CTV : Lo-Tech Cutie Television

See this from Chung Yuen Roadshow. In function wise it is a CRT with DVD combo, but it is incorprate with the theme of movie "Cars (反斗車王)". Interesting, right?

You can see that the CRT is very low-end in view of technology. It is not a flat CRT!! However, the company pull costs on extra things, e.g. branding, design, theme, etc. Lo-tech can re-burn!!

It's all about marketing...

New Promotion: RDR-HX820 Free HDMI Cable Plus Training Course

User benefit of New HX820:

• Build-in HDMI output to connect with BRAVIA LCD TV or other HDMI-enable TV;
• Equipes with 160GB HDD. Storing more than 269 hours video;
• It also supports +/- R/RW format DVD playback and recording function, so customers can easily choose from the disc formats or share their personal video;
• 12-bit high quality video recording;
• G-Code supported; and more!!

Promotion Package: Free HDMI Cable (distribute by dealers) and Sony Style Studio Training Course (register in SSHK/MK or 24-hour hotline).

[BRAVIA Month] Immediate Stop Promotion for 5.1 HT and DVD Micro

Promotion for 5.1 HT and DVD Micro is immediately stopped.

Issue: Stop supply of premium from Sony
Affected Model: All DAV (5.1 Home Theatre) and DVD Micro Hi-Fi
Effective Date: 15/Nov (Original Deadline is 30/Nov)
Stopped Package: 5.1 HT and DVD Micro Free DaVinci Code DVD + T-Shirt
Remark:
If dealers have inventory of premium, the promotion is still available for customes. But we will not supply such premiums in BRAVIA Month period.
Remember: The promotion is originally "While Stock Last"!!

VAIO Kiosks Grand new open

Here is the Happy news to inform all of you that there are 3 new VAIO kiosks will open, they are:

1) Broadway 20 (MongKok City Centre)
2) a3 Star House (mini Super)
3) Citicall Central

Thus, there is total 46 VAIO kiosks in market.

Great sales in VAIO!!

Sony Promoter League Released Beta Launch

I would like to release the beta of Sony Promoter League to all of Sony HK promoters.

In Closed Beta version (before), I mainly focus on general layout for reading. Existing things are fine. Features include:

• Recent Event Calendar - Make use of Google resources. You can see the schedule of promoter activities.
• Highlighted Topics - One for each team plus one for all.
• Labels - Related topics (tags). Good for filtering posts.
• Useful Links - External links for web site you may find useful.

In Beta version (from now on), the codes and scripts in the blog will be review. Hopefully, jointing the forces from VAIO and DI team, more features can be added.

Additionally, I would like to open the reply features. It allows all of you to reply, suggest or enquire on related topics. However, for the interest of team and company, all messages should be control:

• After you reply in the post, your message will be stored but will not be released.
• We will review each of the message and then release it in the blog.
• We will try to release ALL message, ONLY except it is harmful to the company and the teams.

Enjoy!!!

Sony Fair 2006 First Call

Sony Fair, an important event for Sony and for us, will be held in December. See the following information:
Date: 1-4 Dec (Setup on 30 Nov)
Venue: Time Square

More information will be released. Now, please manage your time. Make yourself available to work. Most of the promoters will be there! I learnt so much in this type of big big event when I was a promoter. Not only the products, but also basic management skill! You'll see different type of people (promoters) in same type of job and environment.

Hope you'll enjoy the show too!

52" X-Series Pre-Sales Campaign

Our largest and most powerful BRAVIA LCD TV, 52X, is officially launched and we would glad to kick off pre-sales campaign for this hero model. Model: KLV-52X200A Suggested Retail Price: HK$99,800 Period: 10th Nov, 06 – 17th Nov, 06 Channel: all authorized dealers, Sony Shops, On-line and Contact Centre Mechanism: Customers are requested to fill the pre-sales order form. And then, please kindly FAX to me (29093937) for consolidation.

# Pre-Sales Promotion Details # (A): o.d.m. colourful smart watch DD99A Jelly Mysterious V series- designated colour, worth HK$650 And (B): Valuable bundling premium Only add HK$1,800 to purchase a BRAVIA 26" LCD TV – KLV-26S200A, worth HK$8,800 Or Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 Or Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,990 Or Free Original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51 And One colour version of Colour Bezel* - CRU-52X1, total worth HK$4,260 (C): Additional Pre-sales Incentive Limited Japan-edition of the model of Howl's Moving Castle (0.3m height) And The DA VINCI CODE Double disc DVD (extended version with 26 mins. never seen footage), total worth HK$2,280 Remember: We are wonderful technology. We are market leader of the market!!

Ordering Information of Color Bezel

In order to easily manage the inventory of Color Bezel in different colors and different sizes, it will be ordered by demand. Dealers can only order Black and White colors while Sony Direct On-line & Off-line Channel can order ALL colors.

The general information of the bezel in different colors and sizes is in below:

Color of the bezels:

• Silver (Bundled) ; Blue ; Red ; Brown ; White.

SRP for corresponding inch-size of BRAVIA X-series LCD TV:

• For KLV-52X200A - HK$2580
• For KLV-46X200A - HK$1980
• For KLV-40X200A - HK$1380

Services of Purchase:

1. On-site Delivery;
2. Color Bezel Installation;
3. TV Installation on Table / Wall
4. TV Cables Reconnection

Installation:

• First time installation: FoC (Free of Charge)
• After 1st time: HK$390 for 52X ; HK$260 for 46X/40X

Warranty: Nil

Ordering Lead Time: 2 months

160GB HDMI DVD Recorder Launching - RDR-HX820

We're going to launch the 160GB HDMI DVD Recorder - RDR-HX820 on 8 Nov 06 onward. The SRP is HK$3,990 which is quite competitive to market 160GB HDMI DVD Recorder.

Details:
RDR-HX820
160GB HDMI HDD DVD Recorder
SRP: $3,990
Promotion: 2M HDMI Cable (value for HK$350)

*** 17/Nov Updated Information: Promotion package and key user benefits

Digital Broadcasting in HK

In Chinese, ClubEddy would say "Wait 'til my neck gettin' longer".

Let's see the words from our great government: 數碼電視簡介小冊子

Govern't has set the schedule:

By 2007 - ATV and TVB to commence simulcast
By 2008 - ATV and TVB should achieve at least 75% digital coverage
By 2012 - Target to switch off analogue broadcasting

High-Definition Digital Broadcasting?

Besides our HD World, there is an external factor to push the "HD" concept. It is Digital Broadcasting. However, be reminded that they are 2 different concepts:

• High Definition (HD) : Digital broadcasts with either 1,080 active scan lines in interlaced format—called "1,080i"— or 720 lines in progressive format—called"720p" as defined by the Advanced Television Systems Committee. (from: http://www.learningcenter.sony.us)
• Digital Broadcast : To send a digital stream of information to your television set, a TV station takes tiny slices of the video image, assigns a numeric value to describe each slice, and mathematically encodes those values into equations... (from: http://www.learningcenter.sony.us) In contrast of analog broadcasting, digital broadcast provide better transmittion, because the structure of digital signal is simple (0 or 1) and it is basically strength. (It is very technical and you may find such information in google)

In future, we can enjoy the HD Digital Broadcast TV in Hong Kong. It is relatively late comparing to Japan, US, Europe and China. :(

The format and broadcasting information is not released in HK yet, so how come can we see "HD Ready" in the TV market?

It is not a trick. Since we don't have confirmed information from government, we cannot say that we offer "HDTV". We only can offer "HD-Ready" TVs

• HDTV Ready : Sony's term for a set that doesn't have a built-in digital tuner, but can show high definition broadcasts in true high-definition resolution... To receive digital signals for the sets, however, consumers have to buy a separate HD receiver box (ClubEddy guest it will be bundled with Broadcasting Provider companies).

Let's see that is HDTV:

• A TV set with a built-in digital tuner that can show high-definition broadcasts in true high-definition resolution.
• Also refers to the broadcasts themselves.
• According to CEA (US, not for HK), a fully integrated television set will receive all ATSC terrestrial digitaltransmissions and decode all ATSC Table 3 video formats.
• It must display activevertical scanning lines of 720 progressive (720p), 1080 interlaced (1080i), or higher
• in a 16:9 widescreen aspect ratio.
• It must also receive and decode or pass-through for decoding Dolby® Digital audio.
• It must also receive and decode or pass through ford ecoding 5.1 digital surround sound.
• According to the FCC, "HDTV is the best qualityTV".

If you want more information, see http://www.learningcenter.sony.us. There is a valuable material: Sony HDTV Glossary.

Or download from here (right click and "save as"): link

BRAVIA X series x PLAYSTATION3 Promotion

Objective:
Increase BRAVIA X-series Sales
Promote Sony Full HD concept with BRAVIA X-series & PS3
Period:
6th Nov- 15th Nov
Promotion message:
Purchases BRAVIA X-series within the promotion period, you are guaranteed to have a quota on PS3 console (pick-up within 17th -24th Nov, 2006), plus enjoy free HDMI Cable and special offer on BRAVIA bezel!

Mechanism:
Customer purchase X-series within the promotion period
Dealer will give the customer a PS3 subscriber letter
Customer bring the letter together with the original invoice to Sonyshop for verification and PS3 purchasing
Customer must pick up the PS3 and the HDMI at Sonyshop Central

Offer & premium:
1) Third-party 2m HDMI cable x1 worth HK$350 (Pick-up with PS3)
2) Besides, in order to encourage customers matching the colour bezel of X-series with PS3, we would like to provide the special offer of Black Colour bezel (order in Sonyshop)
CRU-40X1/B for 40” X - Special Price : HK$980 (Original Price : HK$1,380)
CRU-46X1/B for 46” X – Special Price :HK$1,380 (Original Price : HK$1,980)

Channel:
Sonyshop & Broadway
Promotion Material:
A5 leaflet; POP (Standee…); Online

Viewing with the Sidebar

At the right hand side of this blog, you can see some extra features called "sidebar". In the sidebar, in the close beta status, you will see:

• "Highlighted Topics" - ONE highlighted topic will be provided for each team (AV, PV and VAIO);
• "Labels" - Also known as "tags". Each post may stick with a number of (more than one) labels. To maintain easy surfing experience, most of the posts will be at least labeled by either AV, PV or VAIO. You can click these basic labels for your team messages. I will move these basic labels as top bar when the label structure becomes complicated. (I'm considering adding a feature called "Category", which each posts only fall into 1 topic category)
• "Useful Links" - As you see; and
• "Blog To-Do List" - It is our to-do list related to this blog. Any suggestion from you may be recorded into this list, and the tasks will be sorted by priority.
• In extract, you can also see the achieves of all posts and authors' profiles.

One of the reasons I choose Blogger.com as our site's BSP (Blog Service Provider) is very customizable layout and post management. Therefore, it is possible to add or create any feature you want. But I may need your help, especially you are good in computer language (e.g. java-script, I'm "script fish" actually).

Remember, one man can't do all the things! Your suggestion is important to us. Any information or even little features (e.g. clock, weather forecast) you want to see, hit us a mail (your team supervisor). We will follow up then.

Cheers!

Updated BRAVIA Truck Route (BRAVIA流動藝術館)

(Saturday & Sunday)
21-Oct 西洋菜街南與山東街方向 / 花園街與洗衣街交界
22-Oct 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
28-Oct 尖沙咀海防道(新港中心對面)
29-Oct 西洋菜街南與山東街方向 / 花園街與洗衣街交界
4-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
5-Nov 尖沙咀海防道(新港中心對面)
11-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
12-Nov 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
18-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
19-Nov 排頭街 (沙田中央廣場旁)
25-Nov 尖沙咀海防道(新港中心對面)
26-Nov 上水廣場附近
2-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
3-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
9-Dec 尖沙咀海防道(新港中心對面)
10-Dec 屯喜路 (屯門市廣場)
16-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
17-Dec 尖沙咀海防道(新港中心對面)
23-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
24-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
30-Dec 尖沙咀海防道(新港中心對面)
31-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
6-Jan 西洋菜街南與山東街方向 / 花園街與洗衣街交界
7-Jan 排頭街 (沙田中央廣場旁)
13-Jan 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
14-Jan 上水廣場附近
20-Jan 尖沙咀海防道(新港中心對面)
21-Jan 屯喜路 (屯門市廣場)

PlayStation 3 Pre-Registration

It's good to see the PS3.

It builds-in HDMI port and is able to playback BluRay. Well... I can't wait to see its ultimate picture quality when it connects our BRAVIA X.

BRAVIA Truck (BRAVIA流動藝術館)

Promotion: BRAVIA Truck (BRAVIA流動藝術館)


Objective: Mobile showroom aims to increase the exposure of BRAVIA LCD TV besides the shopfront level
Date: 20th Oct, 2006 – 21st Jan, 2007
Mechanism: The truck will be parked on the strategic areas such as Causeway Bay, MK and TST etc. to let passerby experience the best picture quality provided BRAVIA. Premium redemption will be offered in the truck.

Show time: 1300-2100 in Every Saturday and Sunday

Show Route:

• 4 Nov (MK) 西洋菜街南與山東街交界 (IT門口)
• 5 Nov (TST) 海防道 (新港中心戲院對面)
• 11 Nov (MK) 西洋菜街南與山東街交界 (IT門口)
• 12 Nov (CB) 百得新街與記利佐治街文界 (約惠康門口避車處)

Premium Redemption rule:
Regardless the district of the shops, customers are requested to show the original invoice to our promoters who stay in the truck. The issue day of invoice has to be same as that the BRAVIA Truck's show day.

*** ClubEddy : Our promoter "Wing" is on the article (see the photo) XD

BRAVIA Month Promotion Kick Off!

Promotion: BRAVIA Month

Objective: To enhance exprosure of BRAVIA Theatre products ; To achieve higher sales with above-the-line activities (e.g. Ad)
Promotional period: 1st Nov – 30th Nov, 2006
Channel: All authorized dealers, Sony Shops, Online and Contact Centre


Bundling Promotion: Refer to below files:

Catalogue Inside (pdf) Catalogue Outside (pdf)

All bundling items are distributed by dealers. The promotion is also applicable for referral purchase and staff purchase. The order package will be effective today. The “BRAVIA Month” promotional leaflet will be continually distributed from tomorrow.

Kick Off!! Sony Promoter League

Dear all,

I would like to kick off our brand new weblog, named "Sony Promoter League". The purpose of this blog is to update and share information among Sony promoters, and to enhance communication, spirit and loyalty in product team & company.

Currently, this site is in "close" beta test stage. That means the features will be limited but they will be released from time to time. In this stage, messages will be limited to single direction:

• Team Supervisors -> Promoters

Therefore, no comment is allowed now, but it will be available soon! Others, only supervisors of the promoter teams can write messages in this blog. For development processes, please see the sidebar for more details.

Hopefully our promoters can make use of this valuable online resource. Enjoy! :)

Best Regards,

Eddy
AV Promoter Supervisor
HKMC, Sony HK

Mission of this site: This site is a blog for updating and sharing information among Sony (HK) Promoters, and to enhance communication, spirit and loyalty in product team & company. Information about this blog: Beta Test: Start from 2/Nov/2006 Target Audience: Sony HK Promoters (AV; PV; VAIO teams) Organizers: Eddy, Hong, Beo Topics: (1) Promotion Updates ; (2) Marketing Activities ; (3) Wiki (Encyclopedia) ; (4) Promotor Activities Language: English and Traditional Chinese Text Encoding: Unicode UTF-8 Launching Date: TBC