Objective:
Increase BRAVIA X-series Sales
Promote Sony Full HD concept with BRAVIA X-series & PS3
Period:
6th Nov- 15th Nov
Promotion message:
Purchases BRAVIA X-series within the promotion period, you are guaranteed to have a quota on PS3 console (pick-up within 17th -24th Nov, 2006), plus enjoy free HDMI Cable and special offer on BRAVIA bezel!
Mechanism:
Customer purchase X-series within the promotion period
Dealer will give the customer a PS3 subscriber letter
Customer bring the letter together with the original invoice to Sonyshop for verification and PS3 purchasing
Customer must pick up the PS3 and the HDMI at Sonyshop Central
Offer & premium:
1) Third-party 2m HDMI cable x1 worth HK$350 (Pick-up with PS3)
2) Besides, in order to encourage customers matching the colour bezel of X-series with PS3, we would like to provide the special offer of Black Colour bezel (order in Sonyshop)
CRU-40X1/B for 40” X - Special Price : HK$980 (Original Price : HK$1,380)
CRU-46X1/B for 46” X – Special Price :HK$1,380 (Original Price : HK$1,980)
Channel:
Sonyshop & Broadway
Promotion Material:
A5 leaflet; POP (Standee…); Online
