When user switches on our BRAVIA X, s/he can enjoy the best picture quality, because it equips with our unique and ultimate technologies, i.e. Full HD Panel, Live Colour Creation and BRAVIA ENGINE.When the user switches off our BRAVIA X, s/he still can enjoy his/er life at home and feel more comfortable, because its Floating Design is the value-added home decor gadget!!
Well.... It's Sony!! And that's the point of "Like No Other".