New Premium Packages of BRAVIA S-Series Black Version

Effective Date: 27th DEC '06 – 17th FEB '07
Channel: Sony Shops, On-line and Contact Centre and Selected Dealers

KLV-40S200A/B
A: $1000 Park and Shop coupons
B: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. Original adjustable-angle Wall Mount (Made-in Japan) SU-PW2 plus BRAVIA 8” Qee Bear (Black), total worth $2,170 *now.free.both*

KLV-32S200A/B

A: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. 3rd Party Wall Mount plus BRAVIA 8” Qee Bear (Black), total worth $1,830 *now.free.both* or;
3. DVP-DS76H DVD Player $1,480 *new.option*

Remark :
I. The bundling items (including BRAVIA 8” Qee Bear black) are delivered by dealer.
II. $1,000 Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong OR Sony Style Mongkok. Customers are required to bring along the original invoice and S/N bar code.

New BRAVIA TVC

Here we come our new BRAVIA TVC. Enjoy~

Link: BRAVIA HomeNet Web

RDR-HX1020 250GB HDMI-HDD Recorder Launching

250GB HDMI-HDD Recorder RDR-HX1020 is launched today.
SRP: HK$5,290
Promotion: Free 2M HDMI Cable (worth $350) until 17 Feb

Product Characteristics

• 250GB 硬碟機元件 (HDD) ，最長錄影時間長達387小時
• 內置USB介面連接，直接播放USB裝置內的音樂或數碼相片，或者將音樂和數碼相片傳送到硬碟中儲存，更可將這些音樂和數碼相片從硬碟燒錄至DVD，方便分享或收藏
• 硬碟儲存最多達13GB的多媒體內容，包括2,500張JEPG相片及3,000首MP3歌曲
• 「New Photomovie」功能令欣賞相片更添樂趣，根據所選的主題加入圖案及音樂
• 內置HDMI視頻訊號倍線功能, 倍增標準的視頻訊號480i及576i至高解像的視頻訊
• 兼容雙DVD ± R/RW及DVD+R DL(雙層) 錄播功能
• 高質素錄影: 獨有的HQ+ 錄影模式，以每秒15MB進行高質素及高速率數據編碼(一般: 每秒9 MB) ，確保高質素錄影

More Information: Detailed Spec.

Remember we have another HDMI-HDD Recorders, RDR-HX820 (160GB) for individual sales in mass channels. (HX820 Spec.)

Monthly Meeting for AV Session

Recently, Our overall of attendance rate of meeting/training is going down.

Overall Attendance Rate = Total Attendants / Total Headcount

As I said many times before, monthly meeting is main platform for us to exchange information. It is very important for whole promoter system.

To rise the rate, we have 2 factors to consider, (1) more attendants; (2) less headcount relative to shop front demand. For the coming months, I will maintain these 2 factors to achieve higher attendance rate.

On the other hand, it is risky for promoter to leave their time sheet and other related documents to other person. I would like to restrict the submission of these documents in person.

Push (by rule/restriction) or pull (by motivation/incentive), sometimes they are difficult for a supervisor to choose. In the situation of going worse, pushing policy is more effective for persons who do not make things done!! However, I understand that it is sometimes quite tough for others who work out their job wonderful.

BRAVIA X-series Piano Finish Version - Pre-Sale Campaign

We have launched a pre-sale campaign for BRAVIA X-series Piano Finish version. It is a special model of X-series LCD TV which is a high-end, elegant and privilege model to match customer’s luxury home décor.

Model & SRP:

• KLV-52X250A (52") HK$90,800
• KLV-46X250A (46") HK$46,800
• KLV-40X250A (40") HK$33,800

Period: 21/Dec/06 – 14/Jan/07
Delivery for Pre-sales Order: 15 Jan onwards
Channel: Sony Shops, On-line and Contact Centre

Pre-Sales Promotion Premium

(Total worth HK$2,960)

	Plus
Limited Japan-edition Howl's Moving Castle Figure (0.3m height!!)	Plus	8" height BRAVIA Qee Bear Figure (Black)

Pre-sales Bundling Items
KLV-52X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
4, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-46X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-40X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
2, Free 160GB HDD DVDR Recorder – RDR-HX720, worth HK$3,490 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-PW2, worth HK$1,490

Please be noticed that:

1. The Bezel of Piano finish version of X-series (X250A) LCD TV is not changeable.
2. The specification of Piano finish version of X-series (X250A) LCD TV is the same as Original X-series (X200A) LCD TV’s.

eDM Refer To:

DAV-DZ520K [DCAC 5.1 Karaoke-DVD Home Theatre System] Launching

We have launched a new 5.1 DAV, DCAC 5.1 Karaoke-DVD Home Theatre System:
You can recognize it via 2-satellite/2-tall-boy non-wireless 5.1 home theatre system.

Product Characteristics:

• Sony研發的「數碼影院自動調校-銅級」(Digital Cinema Auto Calibration)能於短時間內依照您的聆聽環境而自動地量度及調節揚聲器的設定，自動調校及設立音場
• 7種揚聲器定位設定既適合不同形狀的空間，亦能獲得最佳的環繞聲效果
• 前置輸入的個人隨身音響增強器功能，可接駁手提音響播放機，提升音樂娛樂享受
• 獨有S-Master全數碼放大器，能夠傳遞近乎原音及震撼的聲效
• 功率輸出：142瓦x 5 + 140瓦 x 1，共850瓦 (RMS 10% THD)
• 具備卡拉OK功能，麥克風輸入 x 2

Exclusive Channel: SSHK & BROADWAY only
SRP: HK$3,180

Update on BRAVIA Theatre BIG FUN Sales Promotion @ BRAVIA Month Purchase 32" or above BRAVIA + DZ520K > Get HK$150 Park'N' Shop coupons

Price Adjustment for KLV-52X200A

SRP of BRAIVA 52" Full HD LCD TV, KLV-52X200A have been adjusted from HK$99,800 to HK$89,800.

Effective Date – 16th DEC ’06

Besides, customers can get the 26” BRAVIA KLV-26S200A for FREE (Previously, customers need to pay extra HK$1,800) as one of the bundling option. While for other bundling options of Home Theatre System FXG9K OR Wall Mount SU-WL51 would remain unchanged, i.e.:
Free 26S200 ; or FXG9K ; or X1 ; or Wall Mount

I will summarize the new promotion package when all things are already (with photos!!). Stay tune...

BRAVIA MONTH Sales Promotion – Winter Version

A Merry X’mas and Happy New Year are coming. It is the best time to catch all sales during the period. We are pleased to launch a BIG and WARM promotion campaign – BRAVIA MONTH Promotion –Winter Version.
Effective Period: 15th Dec., 2006 – 17th Feb., 2006

1. End-user Giveaway Campaign
The whole line-up of BRAVIA LCD and Home Audio Video Products will have a giveaway premium for any purchase of any models from any series, for example:

• X-series: Odm Watch
• V-series: BRAVIA Color Towel
• S-series: BRAVIA Cub Calendar (Color for S200 silver & B/W version for black version)
• DVD-micro: Sony x Twopercent Homme 野口貴司 Music Tee
• Home Theatre System: DVD
• DVD-Recorder: HDMI Cable (2 meters long)

2. BRAVIA THEATRE BIG FUN Sales Promotion

From 2006/12/15 to 2007/2/17, customers who purchase any 32” or over BRAVIA LCD TV with Sony DVD/SA-CD home theatre models* can get Park n Shop coupons. For example:

1pcs *32” or over BRAVIA LCD TV + 1pcs DAV-FX900KW
= Get ^HK$500 PARK n SHOP coupons

1pcs *32” or over BRAVIA LCD TV + 1pcs DAV-FX820KW
= Get ^HK$300 PARK n SHOP coupons

*BRAVIA LCD TV models includes:
--- 52/46/40X200A, 52/46/40X250A
--- 46/40/32V200A
--- 46/40/32/26S200A, 40/32S200A/B
^All Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong OR Sony Style Mongkok. Customers are required to bring along the original invoice and S/N bar code. Effective period is between 15th Dec 2006 and 17th Feb 2007.

3. New Bundling Option for S-series

S-series will have one more choice of bundling option which is Oregon Scientific Touch Phone OS1820 (Black color) (Notice: excluding KLV-26S200A, KLV-32S200A/B and KLV40S200A/B). The stock of this option will be available on 18th Dec., 2006.

A refresh will be available in this blog later

Thank you for Your Efforts in Sony Fair

Dear all whom worked in Sony Fair,

It is a wonderful Sony Fair for me in this year, because my promoters worked great. This year, same as last one, I need to handle 2 areas of 3. It was quite tough in planning process. But the operation becomes smooth on-site, because my staff made things done very well.

I would like to thank you for your efforts in Sony Fair. I'm highly appreciated in your performance and working attitude. In the show, you were able to promote our products (BRAVIA, Hi-Fi, Walkman, PS3, HD products, etc.), and make our customers happy.

Especially thanks to the following people:

• Alex, bringing me the great staffs, and take my phone call at mid-night :-p
• Wing Cheung, handling all rounds of operation issues. Fight for promoters' benefits motivate people a lot. His heart is full of Sony!
• Sue, the future of wonderful leader in any company. Creative work flow comes from him. His heart is full of Sony too!
• Kenneth, always complete the jobs accrually. Fast action from commands bring effective work flow. Again, his heart is full of Sony.
  

*** Remember, as a manager, things to do is: Motivating people, managing resources in details, choose right persons to do the jobs, and keep looking at the changing factors. ***

To whom you worked on-time, were active to promote to customers, and stood straight in the show all the time (it's important, in fact). Look back and think: What and why we did, e.g. why do I choose these 3 coordinators rather than others, what did I say to affect other people's being/thinking (motivation or depress others). It can help you in future.

To whom you were not as above, learn from them. I believe you are basically good in quality. I cannot speak to you one by one, but you showed your value in the show.

I would welcome you to join Sony. Kindly ask your Alex (RMC) or your supervisor for further arrangements.

All the success belongs to you. And thank you again.

Best Regards,

Eddy

Speaker Stands for FXG9K

Optional short and tall stands let you adjust speaker height and placement to match your taste and achieve the best listening position. Surround speakers can be placed atop the front speakers, side by side next to the TV or in the back the room.

As there are some inquiries regarding the DAV-FXG9K speaker stands, here are some more information for your reference.

WS-FVFL1 Short Speaker Stand (1 pair) SRP: HK$580	WS-FVFL2 Long Speaker Stand (1 pair) SRP: HK$1,180

Currently, we're not keeping any stock on these 2 models. Customers need to order this items, and dealers is required to take responsiblilty on the stock by themselves.

New 40" & 32" Black Version S200-Series BRAVIA LCD TV

We would like to launch 40" & 32" black version S200-series BRAVIA LCD TV. It is cool in outlook and, same as original silver version, equips with BRAVIA ENGINE. We are so confident that younger generation will love this.

And because this black version is great for younger generation (target customers), we would bundle 8” height BRAVIA Qee figure, which is our new idea of bundling giveaway.

Model: KLV-40S200A/B & KLV-32S200A/B
Launch: 30th Nov 06 (Thu.)
Suggested Retail Price:

• KLV-40S200A/B : HK$18,800
• KLV-32S200A/B : HK$10,800

Giveaway :

• 8” height BRAVIA Qee (See photos below) worth HK$680 or Wall Mount

Channel:

• Broadway, Chung Yuen, Fortress: 1 pc of BRAVIA Qee Figure (Black) / Wall mount
  
• Sony Shops, Call Centre and Online: 2 pcs of BRAVIA Qee Figure (Black & Red) / Wall Mount
  

Effective Day: 30th Nov 2006

Remarks:

• 8” height BRAVIA Qee will be available for redemption in the beginning of Jan 07.
• It has to be redeemed by customers @ SSHK or SSMK. (For redemption mechanism, please refer to your price-promotion list)

Hot!! New BRAVIA Promotion - Free X1, Free SE W850i, $1000 P'n'Shop Coupon, etc.

Recently we are so aggressive to kick off quite a lot of new promotions and price changes. Please promote the message: We have new promotion of XXXX now... We newly offers XXX..... etc.
Objective is simple: Market Number One!!!

Firstly please review the recent changes of price and promotion:
Price Adjustment for 4 BRAVIA Models

Effective Date – 2nd DEC ’06 (Saturday)

1) Upgrade bundling package for KLV-40X200A

SRP: HK$32,800
Bundling item:
(A): o.d.m. colourful smart watch – DD99A Jelly Mysterious V series- designated colour (images attached), worth HK$650 And
(B): Free S-Force Pro 2.1ch Home Theatre – DAV-X1, worth HK$4,990 (Original: Add $800 to purchase X1) or Free 160GB HDD DVDR RDR-HX720 or Wall Mount

2) Upgrade bundling package for KLV-40V200A, KLV-40S200A & KLV-40S200A/B (Black version)
2.1) KLV-40V200A
SRP: HK$21,800
Bundling item*:
Free Sony Ericsson Walkman Phone - W850i (Assigned colour), worth HK$3,980 or 160GB HDD DVDR RDR-HX720 or Wall Mount

2.2) KLV-40S200A
SRP: HK$18,800
Bundling item*:
(A): $1000 Park’N Shop Cash Coupon And
(B)*: Free HDMI DVDP – DVP-NS76H or Wall Mount

2.3) KLV-40S200A/B (Black Version)
SRP: HK$18,800
Bundling item:
(A): $1000 Park’N Shop Cash Coupon And
(B): Free 8” height BRAVIA Qee Figure or Wall Mount

Promotion Remarks: [important!!]

• 8” height BRAVIA Qee will be available for redemption in the beginning of Jan 07. The detail information will be uploaded on the BRAVIA HomeNet website.
• $1,000 Park’N Shop Cash Coupon and 8” height BRAVIA Qee Figure have to be redeemed by customers @ SSHK or SSMK. Customers are required to bring along the original invoice and S/N bar code. Kindly follow the usual redemption mechanism! (Refer to Price-Promotinn List)

New Sparkling WEGA Giveaway Promotion

KV-AZ212M90 - Promotion Ended

NW-E305 512MB Bean Walkman Giveaway promotion for Sparkling WEGA TV KV-AZ212 is finished on 1st Dec 06.

KV-SZ29M90 - New Promotion Kick Off!

NW-E305 512MB Bean Walkman Giveaway promotion for Sparkling WEGA TV KV-SZ29M90
SRP: HK$3,780
Giveaway :
NW-E305 512MB Bean Walkman (Assigned colour), worth HK$988
Effective Date : 2nd Dec 2006
Mechanism:
Redeem by customers @ SSHK or SSMK. Customers are required to bring along the original invoice and S/N bar code. Kindly follow the usual redemption mechanism! (Refer to Price-Promotion List)

Price Adjustment for KLV-32V200A

Effective Date – 1st DEC ’06
SRP Price Adjustment for KLV-32V200A
New Price: HK$12,800 (Original : HK$14,800)
Bundling item*: Keep existing item -
Free 160GB HDD DVDR (RDR-HX720) or Wall Mount (SU-WL31)

New "Cube Design" DVD Micro Hi-Fi : CMT-DF1

A new cutting edge design DVD Micro is launched. SRP is HK$1,280 and we have pre-sales campaign offering special premium "Sony x Twopersent Homme Music Tee" giveaway until 18/Dec.
Promotion and Spec.: Sony Style Online