New Premium Packages of BRAVIA S-Series Black Version

Effective Date: 27th DEC '06 – 17th FEB '07
Channel: Sony Shops, On-line and Contact Centre and Selected Dealers

KLV-40S200A/B
A: $1000 Park and Shop coupons
B: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. Original adjustable-angle Wall Mount (Made-in Japan) SU-PW2 plus BRAVIA 8” Qee Bear (Black), total worth $2,170 *now.free.both*

KLV-32S200A/B

A: BRAVIA Month Promo.: BRAVIA Cool Calendar
AND
B:
1. Oregon Scientific Touch Phone OS1820 (Black color) $1,198 *new.option* or;
2. 3rd Party Wall Mount plus BRAVIA 8” Qee Bear (Black), total worth $1,830 *now.free.both* or;
3. DVP-DS76H DVD Player $1,480 *new.option*

Remark :
I. The bundling items (including BRAVIA 8” Qee Bear black) are delivered by dealer.
II. $1,000 Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong OR Sony Style Mongkok. Customers are required to bring along the original invoice and S/N bar code.

New BRAVIA TVC

Here we come our new BRAVIA TVC. Enjoy~

Link: BRAVIA HomeNet Web

RDR-HX1020 250GB HDMI-HDD Recorder Launching

250GB HDMI-HDD Recorder RDR-HX1020 is launched today.
SRP: HK$5,290
Promotion: Free 2M HDMI Cable (worth $350) until 17 Feb

Product Characteristics

• 250GB 硬碟機元件 (HDD) ，最長錄影時間長達387小時
• 內置USB介面連接，直接播放USB裝置內的音樂或數碼相片，或者將音樂和數碼相片傳送到硬碟中儲存，更可將這些音樂和數碼相片從硬碟燒錄至DVD，方便分享或收藏
• 硬碟儲存最多達13GB的多媒體內容，包括2,500張JEPG相片及3,000首MP3歌曲
• 「New Photomovie」功能令欣賞相片更添樂趣，根據所選的主題加入圖案及音樂
• 內置HDMI視頻訊號倍線功能, 倍增標準的視頻訊號480i及576i至高解像的視頻訊
• 兼容雙DVD ± R/RW及DVD+R DL(雙層) 錄播功能
• 高質素錄影: 獨有的HQ+ 錄影模式，以每秒15MB進行高質素及高速率數據編碼(一般: 每秒9 MB) ，確保高質素錄影

More Information: Detailed Spec.

Remember we have another HDMI-HDD Recorders, RDR-HX820 (160GB) for individual sales in mass channels. (HX820 Spec.)

Monthly Meeting for AV Session

Recently, Our overall of attendance rate of meeting/training is going down.

Overall Attendance Rate = Total Attendants / Total Headcount

As I said many times before, monthly meeting is main platform for us to exchange information. It is very important for whole promoter system.

To rise the rate, we have 2 factors to consider, (1) more attendants; (2) less headcount relative to shop front demand. For the coming months, I will maintain these 2 factors to achieve higher attendance rate.

On the other hand, it is risky for promoter to leave their time sheet and other related documents to other person. I would like to restrict the submission of these documents in person.

Push (by rule/restriction) or pull (by motivation/incentive), sometimes they are difficult for a supervisor to choose. In the situation of going worse, pushing policy is more effective for persons who do not make things done!! However, I understand that it is sometimes quite tough for others who work out their job wonderful.

BRAVIA X-series Piano Finish Version - Pre-Sale Campaign

We have launched a pre-sale campaign for BRAVIA X-series Piano Finish version. It is a special model of X-series LCD TV which is a high-end, elegant and privilege model to match customer’s luxury home décor.

Model & SRP:

• KLV-52X250A (52") HK$90,800
• KLV-46X250A (46") HK$46,800
• KLV-40X250A (40") HK$33,800

Period: 21/Dec/06 – 14/Jan/07
Delivery for Pre-sales Order: 15 Jan onwards
Channel: Sony Shops, On-line and Contact Centre

Pre-Sales Promotion Premium

(Total worth HK$2,960)

	Plus
Limited Japan-edition Howl's Moving Castle Figure (0.3m height!!)	Plus	8" height BRAVIA Qee Bear Figure (Black)

Pre-sales Bundling Items
KLV-52X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
4, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-46X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free BRAVIA S200 series 26” LCD TV – KLV-26S200A, worth HK$7,800 or
2, Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1,680

KLV-40X250A
(A): Oregon Scientific Touch Phone OS1820 (Black color), worth HK$1,198 And
(B):
1, Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,980 or
2, Free 160GB HDD DVDR Recorder – RDR-HX720, worth HK$3,490 or
3, Free original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-PW2, worth HK$1,490

Please be noticed that:

1. The Bezel of Piano finish version of X-series (X250A) LCD TV is not changeable.
2. The specification of Piano finish version of X-series (X250A) LCD TV is the same as Original X-series (X200A) LCD TV’s.

eDM Refer To:

DAV-DZ520K [DCAC 5.1 Karaoke-DVD Home Theatre System] Launching

We have launched a new 5.1 DAV, DCAC 5.1 Karaoke-DVD Home Theatre System:
You can recognize it via 2-satellite/2-tall-boy non-wireless 5.1 home theatre system.

Product Characteristics:

• Sony研發的「數碼影院自動調校-銅級」(Digital Cinema Auto Calibration)能於短時間內依照您的聆聽環境而自動地量度及調節揚聲器的設定，自動調校及設立音場
• 7種揚聲器定位設定既適合不同形狀的空間，亦能獲得最佳的環繞聲效果
• 前置輸入的個人隨身音響增強器功能，可接駁手提音響播放機，提升音樂娛樂享受
• 獨有S-Master全數碼放大器，能夠傳遞近乎原音及震撼的聲效
• 功率輸出：142瓦x 5 + 140瓦 x 1，共850瓦 (RMS 10% THD)
• 具備卡拉OK功能，麥克風輸入 x 2

Exclusive Channel: SSHK & BROADWAY only
SRP: HK$3,180

Update on BRAVIA Theatre BIG FUN Sales Promotion @ BRAVIA Month Purchase 32" or above BRAVIA + DZ520K > Get HK$150 Park'N' Shop coupons

Price Adjustment for KLV-52X200A

SRP of BRAIVA 52" Full HD LCD TV, KLV-52X200A have been adjusted from HK$99,800 to HK$89,800.

Effective Date – 16th DEC ’06

Besides, customers can get the 26” BRAVIA KLV-26S200A for FREE (Previously, customers need to pay extra HK$1,800) as one of the bundling option. While for other bundling options of Home Theatre System FXG9K OR Wall Mount SU-WL51 would remain unchanged, i.e.:
Free 26S200 ; or FXG9K ; or X1 ; or Wall Mount

I will summarize the new promotion package when all things are already (with photos!!). Stay tune...

BRAVIA MONTH Sales Promotion – Winter Version

A Merry X’mas and Happy New Year are coming. It is the best time to catch all sales during the period. We are pleased to launch a BIG and WARM promotion campaign – BRAVIA MONTH Promotion –Winter Version.
Effective Period: 15th Dec., 2006 – 17th Feb., 2006

1. End-user Giveaway Campaign
The whole line-up of BRAVIA LCD and Home Audio Video Products will have a giveaway premium for any purchase of any models from any series, for example:

• X-series: Odm Watch
• V-series: BRAVIA Color Towel
• S-series: BRAVIA Cub Calendar (Color for S200 silver & B/W version for black version)
• DVD-micro: Sony x Twopercent Homme 野口貴司 Music Tee
• Home Theatre System: DVD
• DVD-Recorder: HDMI Cable (2 meters long)

2. BRAVIA THEATRE BIG FUN Sales Promotion

From 2006/12/15 to 2007/2/17, customers who purchase any 32” or over BRAVIA LCD TV with Sony DVD/SA-CD home theatre models* can get Park n Shop coupons. For example:

1pcs *32” or over BRAVIA LCD TV + 1pcs DAV-FX900KW
= Get ^HK$500 PARK n SHOP coupons

1pcs *32” or over BRAVIA LCD TV + 1pcs DAV-FX820KW
= Get ^HK$300 PARK n SHOP coupons

*BRAVIA LCD TV models includes:
--- 52/46/40X200A, 52/46/40X250A
--- 46/40/32V200A
--- 46/40/32/26S200A, 40/32S200A/B
^All Park’N Shop Cash Coupon has to be redeemed by customers @ Sony Style Hong Kong OR Sony Style Mongkok. Customers are required to bring along the original invoice and S/N bar code. Effective period is between 15th Dec 2006 and 17th Feb 2007.

3. New Bundling Option for S-series

S-series will have one more choice of bundling option which is Oregon Scientific Touch Phone OS1820 (Black color) (Notice: excluding KLV-26S200A, KLV-32S200A/B and KLV40S200A/B). The stock of this option will be available on 18th Dec., 2006.

A refresh will be available in this blog later

Thank you for Your Efforts in Sony Fair

Dear all whom worked in Sony Fair,

It is a wonderful Sony Fair for me in this year, because my promoters worked great. This year, same as last one, I need to handle 2 areas of 3. It was quite tough in planning process. But the operation becomes smooth on-site, because my staff made things done very well.

I would like to thank you for your efforts in Sony Fair. I'm highly appreciated in your performance and working attitude. In the show, you were able to promote our products (BRAVIA, Hi-Fi, Walkman, PS3, HD products, etc.), and make our customers happy.

Especially thanks to the following people:

• Alex, bringing me the great staffs, and take my phone call at mid-night :-p
• Wing Cheung, handling all rounds of operation issues. Fight for promoters' benefits motivate people a lot. His heart is full of Sony!
• Sue, the future of wonderful leader in any company. Creative work flow comes from him. His heart is full of Sony too!
• Kenneth, always complete the jobs accrually. Fast action from commands bring effective work flow. Again, his heart is full of Sony.
  

*** Remember, as a manager, things to do is: Motivating people, managing resources in details, choose right persons to do the jobs, and keep looking at the changing factors. ***

To whom you worked on-time, were active to promote to customers, and stood straight in the show all the time (it's important, in fact). Look back and think: What and why we did, e.g. why do I choose these 3 coordinators rather than others, what did I say to affect other people's being/thinking (motivation or depress others). It can help you in future.

To whom you were not as above, learn from them. I believe you are basically good in quality. I cannot speak to you one by one, but you showed your value in the show.

I would welcome you to join Sony. Kindly ask your Alex (RMC) or your supervisor for further arrangements.

All the success belongs to you. And thank you again.

Best Regards,

Eddy

Speaker Stands for FXG9K

Optional short and tall stands let you adjust speaker height and placement to match your taste and achieve the best listening position. Surround speakers can be placed atop the front speakers, side by side next to the TV or in the back the room.

As there are some inquiries regarding the DAV-FXG9K speaker stands, here are some more information for your reference.

WS-FVFL1 Short Speaker Stand (1 pair) SRP: HK$580	WS-FVFL2 Long Speaker Stand (1 pair) SRP: HK$1,180

Currently, we're not keeping any stock on these 2 models. Customers need to order this items, and dealers is required to take responsiblilty on the stock by themselves.

New 40" & 32" Black Version S200-Series BRAVIA LCD TV

We would like to launch 40" & 32" black version S200-series BRAVIA LCD TV. It is cool in outlook and, same as original silver version, equips with BRAVIA ENGINE. We are so confident that younger generation will love this.

And because this black version is great for younger generation (target customers), we would bundle 8” height BRAVIA Qee figure, which is our new idea of bundling giveaway.

Model: KLV-40S200A/B & KLV-32S200A/B
Launch: 30th Nov 06 (Thu.)
Suggested Retail Price:

• KLV-40S200A/B : HK$18,800
• KLV-32S200A/B : HK$10,800

Giveaway :

• 8” height BRAVIA Qee (See photos below) worth HK$680 or Wall Mount

Channel:

• Broadway, Chung Yuen, Fortress: 1 pc of BRAVIA Qee Figure (Black) / Wall mount
  
• Sony Shops, Call Centre and Online: 2 pcs of BRAVIA Qee Figure (Black & Red) / Wall Mount
  

Effective Day: 30th Nov 2006

Remarks:

• 8” height BRAVIA Qee will be available for redemption in the beginning of Jan 07.
• It has to be redeemed by customers @ SSHK or SSMK. (For redemption mechanism, please refer to your price-promotion list)

Hot!! New BRAVIA Promotion - Free X1, Free SE W850i, $1000 P'n'Shop Coupon, etc.

Recently we are so aggressive to kick off quite a lot of new promotions and price changes. Please promote the message: We have new promotion of XXXX now... We newly offers XXX..... etc.
Objective is simple: Market Number One!!!

Firstly please review the recent changes of price and promotion:
Price Adjustment for 4 BRAVIA Models

Effective Date – 2nd DEC ’06 (Saturday)

1) Upgrade bundling package for KLV-40X200A

SRP: HK$32,800
Bundling item:
(A): o.d.m. colourful smart watch – DD99A Jelly Mysterious V series- designated colour (images attached), worth HK$650 And
(B): Free S-Force Pro 2.1ch Home Theatre – DAV-X1, worth HK$4,990 (Original: Add $800 to purchase X1) or Free 160GB HDD DVDR RDR-HX720 or Wall Mount

2) Upgrade bundling package for KLV-40V200A, KLV-40S200A & KLV-40S200A/B (Black version)
2.1) KLV-40V200A
SRP: HK$21,800
Bundling item*:
Free Sony Ericsson Walkman Phone - W850i (Assigned colour), worth HK$3,980 or 160GB HDD DVDR RDR-HX720 or Wall Mount

2.2) KLV-40S200A
SRP: HK$18,800
Bundling item*:
(A): $1000 Park’N Shop Cash Coupon And
(B)*: Free HDMI DVDP – DVP-NS76H or Wall Mount

2.3) KLV-40S200A/B (Black Version)
SRP: HK$18,800
Bundling item:
(A): $1000 Park’N Shop Cash Coupon And
(B): Free 8” height BRAVIA Qee Figure or Wall Mount

Promotion Remarks: [important!!]

• 8” height BRAVIA Qee will be available for redemption in the beginning of Jan 07. The detail information will be uploaded on the BRAVIA HomeNet website.
• $1,000 Park’N Shop Cash Coupon and 8” height BRAVIA Qee Figure have to be redeemed by customers @ SSHK or SSMK. Customers are required to bring along the original invoice and S/N bar code. Kindly follow the usual redemption mechanism! (Refer to Price-Promotinn List)

New Sparkling WEGA Giveaway Promotion

KV-AZ212M90 - Promotion Ended

NW-E305 512MB Bean Walkman Giveaway promotion for Sparkling WEGA TV KV-AZ212 is finished on 1st Dec 06.

KV-SZ29M90 - New Promotion Kick Off!

NW-E305 512MB Bean Walkman Giveaway promotion for Sparkling WEGA TV KV-SZ29M90
SRP: HK$3,780
Giveaway :
NW-E305 512MB Bean Walkman (Assigned colour), worth HK$988
Effective Date : 2nd Dec 2006
Mechanism:
Redeem by customers @ SSHK or SSMK. Customers are required to bring along the original invoice and S/N bar code. Kindly follow the usual redemption mechanism! (Refer to Price-Promotion List)

Price Adjustment for KLV-32V200A

Effective Date – 1st DEC ’06
SRP Price Adjustment for KLV-32V200A
New Price: HK$12,800 (Original : HK$14,800)
Bundling item*: Keep existing item -
Free 160GB HDD DVDR (RDR-HX720) or Wall Mount (SU-WL31)

New "Cube Design" DVD Micro Hi-Fi : CMT-DF1

A new cutting edge design DVD Micro is launched. SRP is HK$1,280 and we have pre-sales campaign offering special premium "Sony x Twopersent Homme Music Tee" giveaway until 18/Dec.
Promotion and Spec.: Sony Style Online

BRAVIA X-Series Designer Story

When user switches on our BRAVIA X, s/he can enjoy the best picture quality, because it equips with our unique and ultimate technologies, i.e. Full HD Panel, Live Colour Creation and BRAVIA ENGINE.

When the user switches off our BRAVIA X, s/he still can enjoy his/er life at home and feel more comfortable, because its Floating Design is the value-added home decor gadget!!

Well.... It's Sony!! And that's the point of "Like No Other".

Price Adjustment for 4 BRAVIA Models

1) Upgrade bundling package for KLV-46X200A

SRP: HK$45,800
Bundling item*:
(A): o.d.m. colourful smart watch – DD99A Jelly Mysterious V series- designated colour (images attached), worth HK$650 And
(B):
1, Free BRAVIA 26” LCD TV – KLV-26S200A, worth HK$8,800 (Original: Add $1800 to purchase 26S200A) Or
2, Free 5.1 Home Theatre System – DAV-FXG9K, worth HK$7,980 Or
3, Free Original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51, worth HK$1680

2) SRP Price Adjustment for KLV-40X200A

New Price: HK$32,800 (Original : HK$35,800)
Bundling item*: Keep existing item –
(A) o.d.m watch And
(B) Add $800 to purchase DAV-X1 or Free 250GB HDD DVDR RDR-HX720 or Wall Mount

3) SRP Price Adjustment for KLV-40V200A

New Price: HK$21,800 (Original : HK$23,800)
Bundling item*: Keep existing item -
Free 250GB HDD DVDR RDR-HX720 or Wall Mount

4) SRP Price Adjustment for KLV-40S200A

New Price: HK$18,800 (Original : HK$20,800)
Bundling item*: Keep existing item -
Free HDMI DVDP – DVP-NS76H or Wall Mount

5) SRP Price Adjustment for KLV-26S200A

New Price: HK$7,800 (Original : HK$8,800)
Bundling item*: Keep existing item -
Free DVDP – DVP-NS61P

* (All bundling items are delivered by “Dealer”)

The mentioned upgrade bundling package and price adjustments all are effective from 25th November 2006

Cars (反斗車王) CTV : Lo-Tech Cutie Television

See this from Chung Yuen Roadshow. In function wise it is a CRT with DVD combo, but it is incorprate with the theme of movie "Cars (反斗車王)". Interesting, right?

You can see that the CRT is very low-end in view of technology. It is not a flat CRT!! However, the company pull costs on extra things, e.g. branding, design, theme, etc. Lo-tech can re-burn!!

It's all about marketing...

New Promotion: RDR-HX820 Free HDMI Cable Plus Training Course

User benefit of New HX820:

• Build-in HDMI output to connect with BRAVIA LCD TV or other HDMI-enable TV;
• Equipes with 160GB HDD. Storing more than 269 hours video;
• It also supports +/- R/RW format DVD playback and recording function, so customers can easily choose from the disc formats or share their personal video;
• 12-bit high quality video recording;
• G-Code supported; and more!!

Promotion Package: Free HDMI Cable (distribute by dealers) and Sony Style Studio Training Course (register in SSHK/MK or 24-hour hotline).

[BRAVIA Month] Immediate Stop Promotion for 5.1 HT and DVD Micro

Promotion for 5.1 HT and DVD Micro is immediately stopped.

Issue: Stop supply of premium from Sony
Affected Model: All DAV (5.1 Home Theatre) and DVD Micro Hi-Fi
Effective Date: 15/Nov (Original Deadline is 30/Nov)
Stopped Package: 5.1 HT and DVD Micro Free DaVinci Code DVD + T-Shirt
Remark:
If dealers have inventory of premium, the promotion is still available for customes. But we will not supply such premiums in BRAVIA Month period.
Remember: The promotion is originally "While Stock Last"!!

VAIO Kiosks Grand new open

Here is the Happy news to inform all of you that there are 3 new VAIO kiosks will open, they are:

1) Broadway 20 (MongKok City Centre)
2) a3 Star House (mini Super)
3) Citicall Central

Thus, there is total 46 VAIO kiosks in market.

Great sales in VAIO!!

Sony Promoter League Released Beta Launch

I would like to release the beta of Sony Promoter League to all of Sony HK promoters.

In Closed Beta version (before), I mainly focus on general layout for reading. Existing things are fine. Features include:

• Recent Event Calendar - Make use of Google resources. You can see the schedule of promoter activities.
• Highlighted Topics - One for each team plus one for all.
• Labels - Related topics (tags). Good for filtering posts.
• Useful Links - External links for web site you may find useful.

In Beta version (from now on), the codes and scripts in the blog will be review. Hopefully, jointing the forces from VAIO and DI team, more features can be added.

Additionally, I would like to open the reply features. It allows all of you to reply, suggest or enquire on related topics. However, for the interest of team and company, all messages should be control:

• After you reply in the post, your message will be stored but will not be released.
• We will review each of the message and then release it in the blog.
• We will try to release ALL message, ONLY except it is harmful to the company and the teams.

Enjoy!!!

Sony Fair 2006 First Call

Sony Fair, an important event for Sony and for us, will be held in December. See the following information:
Date: 1-4 Dec (Setup on 30 Nov)
Venue: Time Square

More information will be released. Now, please manage your time. Make yourself available to work. Most of the promoters will be there! I learnt so much in this type of big big event when I was a promoter. Not only the products, but also basic management skill! You'll see different type of people (promoters) in same type of job and environment.

Hope you'll enjoy the show too!

52" X-Series Pre-Sales Campaign

Our largest and most powerful BRAVIA LCD TV, 52X, is officially launched and we would glad to kick off pre-sales campaign for this hero model. Model: KLV-52X200A Suggested Retail Price: HK$99,800 Period: 10th Nov, 06 – 17th Nov, 06 Channel: all authorized dealers, Sony Shops, On-line and Contact Centre Mechanism: Customers are requested to fill the pre-sales order form. And then, please kindly FAX to me (29093937) for consolidation.

# Pre-Sales Promotion Details # (A): o.d.m. colourful smart watch DD99A Jelly Mysterious V series- designated colour, worth HK$650 And (B): Valuable bundling premium Only add HK$1,800 to purchase a BRAVIA 26" LCD TV – KLV-26S200A, worth HK$8,800 Or Free S-Force Pro Home Theatre System – DAV-FXG9K, worth HK$7,980 Or Free S-Force Pro 2.1 Home Theatre System – DAV-X1, worth HK$4,990 Or Free Original adjustable-angle Wallmount Bracket (Made-in Japan) - SU-WL51 And One colour version of Colour Bezel* - CRU-52X1, total worth HK$4,260 (C): Additional Pre-sales Incentive Limited Japan-edition of the model of Howl's Moving Castle (0.3m height) And The DA VINCI CODE Double disc DVD (extended version with 26 mins. never seen footage), total worth HK$2,280 Remember: We are wonderful technology. We are market leader of the market!!

Ordering Information of Color Bezel

In order to easily manage the inventory of Color Bezel in different colors and different sizes, it will be ordered by demand. Dealers can only order Black and White colors while Sony Direct On-line & Off-line Channel can order ALL colors.

The general information of the bezel in different colors and sizes is in below:

Color of the bezels:

• Silver (Bundled) ; Blue ; Red ; Brown ; White.

SRP for corresponding inch-size of BRAVIA X-series LCD TV:

• For KLV-52X200A - HK$2580
• For KLV-46X200A - HK$1980
• For KLV-40X200A - HK$1380

Services of Purchase:

1. On-site Delivery;
2. Color Bezel Installation;
3. TV Installation on Table / Wall
4. TV Cables Reconnection

Installation:

• First time installation: FoC (Free of Charge)
• After 1st time: HK$390 for 52X ; HK$260 for 46X/40X

Warranty: Nil

Ordering Lead Time: 2 months

160GB HDMI DVD Recorder Launching - RDR-HX820

We're going to launch the 160GB HDMI DVD Recorder - RDR-HX820 on 8 Nov 06 onward. The SRP is HK$3,990 which is quite competitive to market 160GB HDMI DVD Recorder.

Details:
RDR-HX820
160GB HDMI HDD DVD Recorder
SRP: $3,990
Promotion: 2M HDMI Cable (value for HK$350)

*** 17/Nov Updated Information: Promotion package and key user benefits

Digital Broadcasting in HK

In Chinese, ClubEddy would say "Wait 'til my neck gettin' longer".

Let's see the words from our great government: 數碼電視簡介小冊子

Govern't has set the schedule:

By 2007 - ATV and TVB to commence simulcast
By 2008 - ATV and TVB should achieve at least 75% digital coverage
By 2012 - Target to switch off analogue broadcasting

High-Definition Digital Broadcasting?

Besides our HD World, there is an external factor to push the "HD" concept. It is Digital Broadcasting. However, be reminded that they are 2 different concepts:

• High Definition (HD) : Digital broadcasts with either 1,080 active scan lines in interlaced format—called "1,080i"— or 720 lines in progressive format—called"720p" as defined by the Advanced Television Systems Committee. (from: http://www.learningcenter.sony.us)
• Digital Broadcast : To send a digital stream of information to your television set, a TV station takes tiny slices of the video image, assigns a numeric value to describe each slice, and mathematically encodes those values into equations... (from: http://www.learningcenter.sony.us) In contrast of analog broadcasting, digital broadcast provide better transmittion, because the structure of digital signal is simple (0 or 1) and it is basically strength. (It is very technical and you may find such information in google)

In future, we can enjoy the HD Digital Broadcast TV in Hong Kong. It is relatively late comparing to Japan, US, Europe and China. :(

The format and broadcasting information is not released in HK yet, so how come can we see "HD Ready" in the TV market?

It is not a trick. Since we don't have confirmed information from government, we cannot say that we offer "HDTV". We only can offer "HD-Ready" TVs

• HDTV Ready : Sony's term for a set that doesn't have a built-in digital tuner, but can show high definition broadcasts in true high-definition resolution... To receive digital signals for the sets, however, consumers have to buy a separate HD receiver box (ClubEddy guest it will be bundled with Broadcasting Provider companies).

Let's see that is HDTV:

• A TV set with a built-in digital tuner that can show high-definition broadcasts in true high-definition resolution.
• Also refers to the broadcasts themselves.
• According to CEA (US, not for HK), a fully integrated television set will receive all ATSC terrestrial digitaltransmissions and decode all ATSC Table 3 video formats.
• It must display activevertical scanning lines of 720 progressive (720p), 1080 interlaced (1080i), or higher
• in a 16:9 widescreen aspect ratio.
• It must also receive and decode or pass-through for decoding Dolby® Digital audio.
• It must also receive and decode or pass through ford ecoding 5.1 digital surround sound.
• According to the FCC, "HDTV is the best qualityTV".

If you want more information, see http://www.learningcenter.sony.us. There is a valuable material: Sony HDTV Glossary.

Or download from here (right click and "save as"): link

BRAVIA X series x PLAYSTATION3 Promotion

Objective:
Increase BRAVIA X-series Sales
Promote Sony Full HD concept with BRAVIA X-series & PS3
Period:
6th Nov- 15th Nov
Promotion message:
Purchases BRAVIA X-series within the promotion period, you are guaranteed to have a quota on PS3 console (pick-up within 17th -24th Nov, 2006), plus enjoy free HDMI Cable and special offer on BRAVIA bezel!

Mechanism:
Customer purchase X-series within the promotion period
Dealer will give the customer a PS3 subscriber letter
Customer bring the letter together with the original invoice to Sonyshop for verification and PS3 purchasing
Customer must pick up the PS3 and the HDMI at Sonyshop Central

Offer & premium:
1) Third-party 2m HDMI cable x1 worth HK$350 (Pick-up with PS3)
2) Besides, in order to encourage customers matching the colour bezel of X-series with PS3, we would like to provide the special offer of Black Colour bezel (order in Sonyshop)
CRU-40X1/B for 40” X - Special Price : HK$980 (Original Price : HK$1,380)
CRU-46X1/B for 46” X – Special Price :HK$1,380 (Original Price : HK$1,980)

Channel:
Sonyshop & Broadway
Promotion Material:
A5 leaflet; POP (Standee…); Online

Viewing with the Sidebar

At the right hand side of this blog, you can see some extra features called "sidebar". In the sidebar, in the close beta status, you will see:

• "Highlighted Topics" - ONE highlighted topic will be provided for each team (AV, PV and VAIO);
• "Labels" - Also known as "tags". Each post may stick with a number of (more than one) labels. To maintain easy surfing experience, most of the posts will be at least labeled by either AV, PV or VAIO. You can click these basic labels for your team messages. I will move these basic labels as top bar when the label structure becomes complicated. (I'm considering adding a feature called "Category", which each posts only fall into 1 topic category)
• "Useful Links" - As you see; and
• "Blog To-Do List" - It is our to-do list related to this blog. Any suggestion from you may be recorded into this list, and the tasks will be sorted by priority.
• In extract, you can also see the achieves of all posts and authors' profiles.

One of the reasons I choose Blogger.com as our site's BSP (Blog Service Provider) is very customizable layout and post management. Therefore, it is possible to add or create any feature you want. But I may need your help, especially you are good in computer language (e.g. java-script, I'm "script fish" actually).

Remember, one man can't do all the things! Your suggestion is important to us. Any information or even little features (e.g. clock, weather forecast) you want to see, hit us a mail (your team supervisor). We will follow up then.

Cheers!

Updated BRAVIA Truck Route (BRAVIA流動藝術館)

(Saturday & Sunday)
21-Oct 西洋菜街南與山東街方向 / 花園街與洗衣街交界
22-Oct 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
28-Oct 尖沙咀海防道(新港中心對面)
29-Oct 西洋菜街南與山東街方向 / 花園街與洗衣街交界
4-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
5-Nov 尖沙咀海防道(新港中心對面)
11-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
12-Nov 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
18-Nov 西洋菜街南與山東街方向 / 花園街與洗衣街交界
19-Nov 排頭街 (沙田中央廣場旁)
25-Nov 尖沙咀海防道(新港中心對面)
26-Nov 上水廣場附近
2-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
3-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
9-Dec 尖沙咀海防道(新港中心對面)
10-Dec 屯喜路 (屯門市廣場)
16-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
17-Dec 尖沙咀海防道(新港中心對面)
23-Dec 西洋菜街南與山東街方向 / 花園街與洗衣街交界
24-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
30-Dec 尖沙咀海防道(新港中心對面)
31-Dec 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
6-Jan 西洋菜街南與山東街方向 / 花園街與洗衣街交界
7-Jan 排頭街 (沙田中央廣場旁)
13-Jan 銅鑼灣百德新街與記利佐治街交界(惠康門口避車處)
14-Jan 上水廣場附近
20-Jan 尖沙咀海防道(新港中心對面)
21-Jan 屯喜路 (屯門市廣場)

PlayStation 3 Pre-Registration

It's good to see the PS3.

It builds-in HDMI port and is able to playback BluRay. Well... I can't wait to see its ultimate picture quality when it connects our BRAVIA X.

BRAVIA Truck (BRAVIA流動藝術館)

Promotion: BRAVIA Truck (BRAVIA流動藝術館)


Objective: Mobile showroom aims to increase the exposure of BRAVIA LCD TV besides the shopfront level
Date: 20th Oct, 2006 – 21st Jan, 2007
Mechanism: The truck will be parked on the strategic areas such as Causeway Bay, MK and TST etc. to let passerby experience the best picture quality provided BRAVIA. Premium redemption will be offered in the truck.

Show time: 1300-2100 in Every Saturday and Sunday

Show Route:

• 4 Nov (MK) 西洋菜街南與山東街交界 (IT門口)
• 5 Nov (TST) 海防道 (新港中心戲院對面)
• 11 Nov (MK) 西洋菜街南與山東街交界 (IT門口)
• 12 Nov (CB) 百得新街與記利佐治街文界 (約惠康門口避車處)

Premium Redemption rule:
Regardless the district of the shops, customers are requested to show the original invoice to our promoters who stay in the truck. The issue day of invoice has to be same as that the BRAVIA Truck's show day.

*** ClubEddy : Our promoter "Wing" is on the article (see the photo) XD

BRAVIA Month Promotion Kick Off!

Promotion: BRAVIA Month

Objective: To enhance exprosure of BRAVIA Theatre products ; To achieve higher sales with above-the-line activities (e.g. Ad)
Promotional period: 1st Nov – 30th Nov, 2006
Channel: All authorized dealers, Sony Shops, Online and Contact Centre


Bundling Promotion: Refer to below files:

Catalogue Inside (pdf) Catalogue Outside (pdf)

All bundling items are distributed by dealers. The promotion is also applicable for referral purchase and staff purchase. The order package will be effective today. The “BRAVIA Month” promotional leaflet will be continually distributed from tomorrow.

Kick Off!! Sony Promoter League

Dear all,

I would like to kick off our brand new weblog, named "Sony Promoter League". The purpose of this blog is to update and share information among Sony promoters, and to enhance communication, spirit and loyalty in product team & company.

Currently, this site is in "close" beta test stage. That means the features will be limited but they will be released from time to time. In this stage, messages will be limited to single direction:

• Team Supervisors -> Promoters

Therefore, no comment is allowed now, but it will be available soon! Others, only supervisors of the promoter teams can write messages in this blog. For development processes, please see the sidebar for more details.

Hopefully our promoters can make use of this valuable online resource. Enjoy! :)

Best Regards,

Eddy
AV Promoter Supervisor
HKMC, Sony HK

Mission of this site: This site is a blog for updating and sharing information among Sony (HK) Promoters, and to enhance communication, spirit and loyalty in product team & company. Information about this blog: Beta Test: Start from 2/Nov/2006 Target Audience: Sony HK Promoters (AV; PV; VAIO teams) Organizers: Eddy, Hong, Beo Topics: (1) Promotion Updates ; (2) Marketing Activities ; (3) Wiki (Encyclopedia) ; (4) Promotor Activities Language: English and Traditional Chinese Text Encoding: Unicode UTF-8 Launching Date: TBC